Leon Leonwood Bean built his company on the principles of innovation, integrity, service and respect: principles we still believe in today. While many things have changed in the almost one hundred years since L.L.Bean began, our core values haven’t changed: they still guide us, unite us and shape our culture.
We share our customers' belief in the value of the outdoors experience and the physical and spiritual rewards that come from participation in outdoor activities.
We are straightforward and truthful. Our actions speak louder than our words.
We work together to serve our customers, to support one another and to serve our community.
Respect for people is foundational to our way of doing business. We value and recognize each individual's unique talents, outlooks and contributions.
We never yield in our strong commitment to our values and bear responsibility for our impact on all of our stakeholders: customers, employees, shareholders, vendors, communities and the natural environment.
We believe healthy people lead fuller, more productive lives. Our employees and other stakeholders feel their association with L.L.Bean contributes to their health and wellbeing, physically and spiritually.
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